iDENTITY

When researching identity guides I realized that the guide is very important to the project. Basically, we have to think of every situation the logo could be in. Whether it’s the determining the size the logo should be on a banner to figuring out what colors it should be. When determining what color the logo should be we have to get a palette and figure out the best solution. For example; the background behind the logo or the colors of the words itself. When figuring out the best solution for the size there should be several examples of different sizes both big and small. Especially small because if it doesn’t work small then its going to not work for the business card size. Making the identity guide is the foundation of everything to me because it determines everything the logo should be. The logo is crucial because it’s how people recognize the company. I was first confused about the whole process of making an identity guide and I didn’t realize how important it was. Now that I have educated myself about how to make one I am very excited to start the process!